Off the Record

Off the Record "The dental industry questions nobody asks on a professional panel." Solo host + guest 45–60 min episodes Biweekly DGW community anchor The concept What it is You bring in dental industry insiders — vendors, DSO execs, practice owners, recruiters, consultants — and ask them the questions they'd never answer at a conference. The dirt, the real numbers, the decisions they regret, the industry patterns nobody talks about publicly. Think Barbara Walters meets dental HR. Why it works for you You already have 8,500 community members who trust you. You live inside this industry. You know where the bodies are buried. Your guests will say things to you they wouldn't say on a panel — because you're one of them, not a journalist. Episode format 0:00 – 3:00 Cold open. You tease the most controversial thing your guest says in the episode. No intro yet — just the hook. 3:00 – 8:00 Guest intro — your way. You introduce them with context the bio never mentions. What their reputation is in the industry. What people say about them. 8:00 – 20:00 The surface stuff. Career path, what they do, how they got here. Warm them up. Let them think it's a normal interview. 20:00 – 45:00 Off the record segment. You shift the energy. "Okay, I'm turning the interview now." Hot take questions, uncomfortable truths, the things they've never said publicly. 45:00 – 55:00 Rapid fire. Short, sharp, no escape. Salary transparency: yes or no? DSOs: good or bad for the industry? Best and worst hire of your career? 55:00 – 60:00 What you won't say. You ask the one question they most don't want to answer. They can pass — but they rarely do.