AI Website Writing
Welcome to the show. Today we’re looking at AI website writing: how to use AI to create marketing and promotional content that’s useful, persuasive, and still sounds like your business. AI can help you move from a blank page to a workable draft, but it shouldn’t be the final decision-maker. The strongest results come from pairing its speed with your knowledge of your customers and your brand.
First, give the AI a clear brief. “Write a homepage” is a starting point, not enough direction for a strong result. Explain what your business offers, who the page is for, what problem it solves, and what you want visitors to do next. Share your preferred tone, key facts, and any words or claims to avoid. For example, a brief for a local accounting firm should mention its target clients, services, location, and whether the voice should feel warm, practical, or formal. The more relevant context you provide, the less generic the draft is likely to be.
Second, use AI to explore and structure ideas—not just generate polished paragraphs. Ask it to suggest page sections, headline options, frequently asked questions, or different ways to explain a benefit. You might compare a concise, direct headline with a more conversational one, then choose what fits your audience. This is especially handy when you’re planning a new service page or revising a product description. Treat each suggestion as a possibility to assess, not an instruction to follow. Your own experience with customers can reveal which questions matter and which phrases feel believable.
Third, make accuracy and originality part of the writing process. AI-generated content can include incorrect details, vague promises, or wording that sounds confident without being well supported. Check every fact, price, feature, testimonial, and policy against reliable information from your business. Avoid claims such as “the best” or “guaranteed results” unless you can substantiate them and they’re appropriate for your industry. Also review the draft for repetition and familiar, interchangeable phrases. Add specific examples, helpful details, and your own perspective so the page gives visitors something more than a generic sales pitch.
Finally, edit for people and for the purpose of each page. Website visitors often scan, so use clear language, descriptive subheadings in the page itself, and paragraphs that make the next step easy to understand. Keep the call to action specific: tell readers whether they can book a consultation, request a quote, or browse a product. Read the copy aloud, too. If it sounds stiff or unlike your team, revise it. Once published, pay attention to customer questions and page performance, then update the content where it isn’t doing its job.
AI website writing works best as a collaboration. Let AI speed up brainstorming and drafting, while people bring judgment, accuracy, brand voice, and real customer insight. Start with a clear brief, check the facts, and edit with your visitors in mind. That way, you can create marketing content more efficiently without losing the human touch that helps a website earn trust.
